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PharmaCentra’s flagship patient compliance program
WellTouch™, PharmaCentra’s signature patient compliance and persistency program, gives patients control over their prescription regimens while providing physicians and pharmaceutical companies with a better vehicle for communication. Because the program is completely customizable, it can be applied to any disease state.
We recognize that the relationship between pharmaceutical companies, physicians, and patients has never been linear. But until now, there wasn’t a systematic way for information and feedback to flow between everyone involved. That’s why we pioneered this innovative multi-touch solution to enhance patient literacy.
At PharmaCentra, we understand that success in this dynamic and competitive industry is primarily dependent on one thing, connection:
- Connecting physicians to the latest treatment options, products and programs.
- Connecting patients with disease state resources and up-to-date information about their treatment options.
- Connecting physicians and patients with pharmacies that fulfill treatment needs.
Model of our method
Click to enlarge image.
PharmaCentra brings all of the pieces together for our clients, creating a multi-faceted, comprehensive strategy for meeting product distribution, branding and recognition goals and establishing and maintaining strong market presence.
WellTouch™ focuses on patient compliance by focusing on patient noncompliance
Patients receive refill reminders and health tips through scheduled live and interactive voice response calls. Physicians can track their patients' progress and compliance by accessing online reports. Pharmaceutical companies can analyze patient drug use to see how brands are perceived. And because the program is completely customizable, it can be applied to any disease state.
With WellTouch™, patients feel supported
Physicians feel secure. Pharmaceutical companies see increased ROI. And together, you build a foundation of trust and loyalty that leads to a strong, enduring relationship.
Our Proven Process
Our process is fully customizable to meet our client’s unique product branding, messaging and market penetration needs. We employ numerous proven techniques to expand the reach of your brand and reinforce brand recognition with primary constituencies over time through strategic messaging, regular target touches through multiple mediums, and continued information exchange through product fulfillment, resource distribution and physician handouts and materials.
Contact us today to learn more about our pharmaceutical marketing, patient compliance and patient persistency solutions.
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