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PhysicianReach™ - detailing using a multi-touch approach.
PharmaCentra understands that 90% of garnering and maintaining market share is attributed to establishing and maintaining physician awareness. With increased competition and budget constraints, pharmaceutical companies are finding it increasingly difficult to communicate target messages and new product information to existing constituents, much less shift efforts toward expanding market share by reaching out to underserved markets.
PhysicianReach™, PharmaCentra’s innovative alternative detailing program, builds on traditional teledetailing methods and enables clients to increase their market share and improve share of voice by supplementing and supporting the efforts of the traditional ground sales forces at a fraction of the cost of traditional face-to-face outreach. This program enables clients to directly communicate and interact with physicians and other healthcare professionals who are otherwise underserved. Additionally, our multi-touch approach restores access to existing markets by providing physicians with comprehensive product knowledge when it is convenient for them, reducing distractions and time constraints, and producing more complete information exchange and higher physician retention and brand awareness.
PhysicianReach™ campaigns are extremely flexible and can be customized to meet the unique needs of each client. More importantly, these alternative detailing campaigns can be quickly modified to respond to adjusted strategies as circumstances dictate.
Contact us today to learn more about our alternative detailing solutions.
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