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Physician Teledetailing using a multi-touch approach.
PharmaCentra professionals understand that 90% of garnering and maintaining market share is attributed to establishing and maintaining physician awareness. Unfortunately, because of increased competition and the resulting market saturation of product representatives, pharmaceutical companies are finding it increasingly difficult to communicate target messages and new product information to their existing constituents, much less shift their efforts toward expanding market share by reaching out to underserved markets.
Teledetailing enables clients to increase their market share and improve physician detailing by supplementing and supporting the efforts of the traditional ground sales forces at a third of the cost of traditional face-to-face outreach. How? By enabling clients to directly communicate and interact with physicians who are geographically inaccessible for ground representatives or who are otherwise underserved. Additionally, Teledetailing restores access to existing constituencies by providing physicians with comprehensive product knowledge when it is convenient for them, reducing distractions and time constraints, and producing more complete information exchange and higher physician retention and brand awareness.
Teledetailing campaigns are completely customized to meet each client’s specific needs. More importantly, campaigns can be quickly modified to adjust strategies and incorporate alternate messaging as circumstances dictate.
Contact us today to learn more about our teledetailing and physician detailing solutions.
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